SCRIPT WRITING | VIDEO JOURNALISM
European Union Commision - Revelle
An extremely short deadline video, this 3-minute long video for EU Commission was to be delivered in 7 days (with the usual timeline being 21 days for a minute long video).
The brief was to take the information and numbers and write an explainer video for the EU4Energy Governance Project using impactful iconography in visuals.
Greenplanet Solar
The video uses brilliant 2D style using depth to tell the story, a powerful context within which were used efficient 3D designs to explain the product. The challenge was to use as few words to explain the context and the talk about the product - copies within scripts - if you will.
The result was a video with an aspirational product, delivering value to the grassroots with simplicity and effectiveness.
Asian Paints - Steal Your Spotlight
Part of the Asian Paints Royale Glitz Wall’s campaign famous for its tagline ‘Steals your spotlight,’ this video was topical with Fabulous Lives of Bollywood Wives’ Season 2 having come out that time. The idea was to use Maheep Kapoor’s gimmick of looking into the goings-on in the neighbourhood with her binoculars and Seema Khan getting in on it.
The video ended up getting massive engagement and the entire campaign that season went on to win multiple awards in the country.
General Assignment - Museum of Ice Cream
As routine as ice cream is, the idea was to cover the exotic Museum of Ice Cream in Downtown Chicago, the inception of such a museum, the instagrammable landscapes and views from both insiders and outsiders on the charm of the museum.
General Assignment - Tyromancer
Reading fortune using cheese, the Kitchen Witch newsletter - this travel journalist was onto the stuff we only read about or watch as content. This package was an interesting look into the world of tyromancy and how witchcraft interacts with food - with a generous subject and an intriguing guest.
OLD SPICE
The brief was simple. Your regular ole’ topical for good ole’ Christmas.
But that wouldn’t be on brand for Old Spice. I was new to the brand and this video was a push, internally, but eventually the client loved the script, the manly man’s voiceover and the animation. So did the team.
It didn’t do much, but it did a lot.
Ideas From Patients
User Generated Content, only make that for healthcare facilities. This unique idea required some sensitivity around the subject of healthcare patients while placing them in control. The script was written to achieve precisely this and the design, voiceover and fluid animation are soothing almost to the T to achieve that direction.
Like Locals
For the essential concept of travelling like a local, this video was a lot of fun to work on and got my attention and a half in terms of the voiceover narrative, design and animation. The idea was to communicate the value of the app that makes you travel like a local, while giving the viewer exactly that experience.
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