COPYWRITING
Oura Hobbit Day
On a light note, we created a quirky post capitalising on pop-culture and the importance of rings from Lord of The Rings and The Hobbit. On-brand for Oura doing quirky posts every once in a while, the idea was also to bring more topicality to the feed beyond just educational content.
Oura Gender Differences in Heart Health:
The two focal points for TOFU awareness were women’s health and heart health. We clubbed to two to create a carousel that raises awareness about the glaring differences in cardiovascular health in men and women - to be backed by data from Oura Rings.
Tide BTS
Copies for the Back To School campaign after the pandemic restrictions were lifted was thin ice on one front with regulations to adhere to, but the scope of fun on a brand like Tide’s content > the risk.
The brief was to communicate how old uniforms would look new with Tide so all those uniforms that had caught dust during the pandemic needn’t be thrown away.
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OLD SPICE
A part of always on content for Old Spice, the idea was to not steer too far from the manly man image, brand guidelines and requirements with product visibility.
These creatives pushed the boundaries of creativity, with the result being a creative deck with most or all creatives approved.
ARIEL CHOCOLATE DAY
Topicals like these for Ariel oscillated between alignment with campaigns to simple branding. The brief was to keep to the brand proposition of bright colours for all our loads and get the message across. The brand speaks with a more serious tonality compared to its sister brand Tide that draws fans from multiple Indian households.
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