CONTENT STRATEGY | CONTENT WRITING
Oura Content Strategy:
After severely auditing the social media content, offline activities and various content touchpoints, and understanding the end goal for the brand, we created a lengthy quarterly content strategy, along with a detailed content calendar, scheduled and ideated with multiple campaigns in tune with the topics to be covered for the July-September quarter. We pointed out the gaps in their existing strategy and recommended actionable insights and plans to address them.
Loam Climate:
I worked on writing multiple lengthy thought-pieces within the realms of sustainability in the daily life. I wrote on topics randing from finance, real estate, health, fashion, culture and more. The idea was to drive awareness regarding the effects of climate change at the most personal of levels that built up to the larger cause that tied into GHG reporting, incentivizing net-zero goals, and pathway generation for the real estate and construction industries.
Hampton Creek:
This write-up required me to look at a business from all points of view, with no aid on any research. It was fulfilling gathering and assembling all the information and bringing in some perspective and analysis to the project.
The concept of innovation and food sciences was a story that had to be told, and the almost journalistic approach with this piece was refreshing - to the client’s benefit and awe.
Samarpita Saha:
The client approached us with her label that was at a nascent stage, and the assets for her very first line of classic Indian and fusion wear. We had to create a lookbook, and a content launch plan.
The approach was - much like marketing for other luxury designers - to blatantly bring out the historical roots and influence of Indian culture, architecture and people in her designs. There was a deep dive in each outfit to elicit its personality and aesthetic.
Satt Naturals:
For a brand that blends aromatherapy, luxury and health, it’s brief is simple. Be detailed, paint a fragrance and epitomize lifestyle. The task was not difficult, and the client was open to experimentation with the website redesign and social media content - which made the content writing experience rewarding with what can only be known as a utopian client.
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