Hi, I’m Aparna!
I’m a creative strategist, writer, and product marketer and manager who thrives at the intersection of storytelling, strategy, and technology. Over more than six years, I’ve worked with renowned brands as well as explored innovative AI and AR projects at Northwestern University’s Medill School of Journalism. My career spans numerous industries - from luxury and FMCG to sustainability and tech - working across B2B, B2C, and D2C spaces to create meaningful, impactful solutions.
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My career has been anything but linear, and I see that as my superpower. My ability to adapt across roles and industries is rooted in my willingness to learn, grow, and collaborate. These transferable skills - blending creative problem-solving, strategic thinking, and cross-functional teamwork - enable me to approach challenges with a fresh perspective and craft solutions that resonate. These qualities have enabled me to build bridges between ideas, industries and people.
My two Masters in Clinical Psychology and Journalism along with my 6 years of script writing, content and copywriting, marketing and content creation may or may not sound like a Ted Talker’s gold mine. But they certainly have equipped me with a collection of skills that I’ve applied in the multiple setups I’ve found myself in.
On a personal note, I’m someone who believes life is better with a dash of humor and a deep dive into the latest entertainment trends (ask me about my current binge-worthy obsession!). I’m passionate about sustainability, driving purposeful innovation, and opportunities that broaden my horizons and connect me with collaborators who share this passion for innovation and impact.
Speaking of collaborations, I’m always on the lookout for partners to bring some of my many product ideas to life.
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